- Logo Properties Logo & Usage
Consistency is key to increasing brand awareness
and strengthening the emotional connection between a
brand and its consumers
“AIM Logo: Integration of Symbol and Wordmark in One Unified Identity”
The AIM logo consists of the AIM wordmark accompanied by the symbol of a ‘globe’ centred on a ‘flame’. The wordmark and symbol must always appear together and neither must be used on its own. Always use the artwork provided and never attempt to recreate the logo. Wherever possible, the logo should appear on a white background
- Our Vision Brand Overview
AIM: Leadership, Profitability & Purpose United
To be a leading regional integrated waterproofing & insulation materials and allied chemicals group, highly profitable and socially
responsible towards employees, community and environment. “The choice of all partners, customers, shareholders, suppliers, employees and business associates
Service: Branding - Packaging
Sector: Specialty Coffee
Year: 2025
- Quick Writing Guide AIM Writing Guide
A fusion of sophistication, clarity, and modern luxury.
At Coffee Avenue, every design choice was intentional—rooted in the brand’s mission to deliver more than just coffee. The visual identity was developed around simplicity and elegance, with a bold black and white color palette that reflects both balance and premium quality.
Inspired by the idea of roots and authenticity, the branding system was built to be flexible across platforms while maintaining consistency. From packaging to digital touchpoints, the visuals and strategy work in harmony to captivate coffee lovers who value both taste and style
- Why use a brand guideline?
Consistency is key to increasing brand awareness and strengthening the emotional connection between a brand and its consumers
With conscious effort and discipline, you and the hundreds of other AIM employees who will share our brand can ensure that you inspire the world with a single-minded message.
By always staying true to the values and vision of the brand, as well as the overall mission that the company is working towards, you will help AIM to stay the ‘Contracting Partner of Choice’ and lie ‘Behind every successful journey’ for our stakeholders.
These brand guidelines have been developed to offer you a clear, comprehensive resource on the branding of all marketing collaterals. Whenever developing internal or external communication material, let this be your first point of reference
- Shots By Me
(CQ® — 08)
©2025
- FAQ
How does the project appear exactly?
It consists of key deliverables such as wireframes, prototypes, design mockups, and a fully functional final product. Each project is tailored to meet specific goals, ensuring a seamless blend of creativity, usability, and performance.
What structure does the pricing have?
Our pricing structure is designed to be transparent and flexible, catering to different needs and budgets. We offer multiple pricing tiers based on features, customization options, and support levels.
Are all projects strictly fixed in scope?
Not necessarily. While some projects have a fixed scope with clear deliverables, others may evolve based on feedback and requirements. We offer flexibility to accommodate changes, ensuring the final outcome aligns with your vision and goals.
How does the project appear exactly?
We focus on maximizing efficiency, ensuring that every dollar spent translates into tangible growth and long-term success for your business.
What structure does the pricing have?
We track key performance indicators such as user experience, conversions, and client satisfaction while ensuring that every project aligns with the vision and objectives set from the start.
What must I have to start this project?
To get started, simply share your project details and goals with us. We’ll guide you through the process and provide the tools and support needed to bring your vision to life.
Is it simple for beginners to edit here?
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